Walkers has unveiled the identity of the three mystery flavours it launched in January.
The push, dubbed What’s That Flavour, offered consumers the chance to win a £50,000 prize if they correctly identified one of three new flavours simply labelled as A, B and C.
Walkers has now confirmed the three £50,000 prizes were claimed.
The three flavours were Sour Cream & Spring Onion; Lincolnshire Sausage & Brown Sauce; and Birmingham Chicken Balti. Each will now go on sale for a limited period in named packs.
In a single seven-day period of the campaign, sales of multipacks containing the mystery flavours secured a 13% share of the six-pack bagged snacks market category [Nielsen w/c 25 February 2012]. Over the course of the promotion, 793,011 attempts were made to guess the flavours.
“The campaign has captured the nation’s imagination, as shown by the sheer number and variety of guesses we received,” said Walkers marketing director Miranda Sambles.