Walkers plans to make 50% of its sales from snacks that are non-HFSS or under 100 calories by 2025.
The crisps giant said it was making an initial investment of £35m over the next three years to “dramatically shift its snacks portfolio”.
It is reformulating its Walkers Baked, Doritos Dippers and Popworks lines to make them non-HFSS. They will roll into retailers in the coming months.
It also said it would launch “a new healthier non-HFSS crisp range in the future”.
The crisps giant said it aimed for 30% of its sales to come from non-HFSS snacks and 20% to come from snacks sold in portions of 100 calories or less per packet.
PepsiCo UK&I general manager Jason Richards said this was “a significant milestone in our long-term commitment to provide smart snacking choices, without compromising on taste”.
“We’ve been making changes to our portfolio over many years, but now is the time for even bolder action.”
The business had “a long way to go from where we are now, but we’re determined to make this happen”, said Richards, adding that he was “confident that people up and down the country will enjoy these new products as much as their old favourites”.
It comes after the crisps giant last month launched its first non-HFSS crisps line: 45% Less Salt.
Last July, it launched a calorie-focused campaign to lure health-conscious shoppers to its portion-controlled crisps lines.
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