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Dairy <span id="Dairy"></span> – Page 233
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Big players spoon out on NPD
Yoghurts and pot desserts have been boosted by dairy's unique positioning to tap into the health trend, with big name brands splashing out on advertising and NPD, says Lisa Riley. Competition in the yoghurts and pot desserts market has...
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Rise and rise of organic
The organic yoghurts sector continues to grow well ahead of total yoghurts and pot desserts. A decade after it began its climb into the public consciousness, organic remains an impressive trend in the yoghurt and pot desserts...
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Trends and Developments
Noddy organic fromage frais... Big push for biopot... inner balance sub-brand... New goats' milk flavours... Rachel's organic for kids... Noddy, the popular children's cartoon character, features on his own organic fromage...
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Functional and healthy
Manufacturers have been working hard to promote the natural benefits of functional products to health-conscious consumers. In line with the nation's continued hunger for better-for-you products, the yoghurts and pot desserts market has...
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Communication is key to avoiding confusion
There has been an explosion of functional and probiotic products in the booming drinking yoghurts category. The drinking yoghurts category has experienced dramatic change over the past decade. Where years ago there was one clear player...
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Chilled desserts in meltdown
For the first time in years, the chilled desserts sector failed to achieve growth last year - but some companies are bucking the trend with indulgent treats and occasion products. Chilled desserts account for 29% of the total yoghurts...
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Telling it like it is to Mr Bloggs
A group of four disenchanted agricultural businessmen has invested tens of thousands of pounds in a national press advertising drive highlighting the plight of dairy farmers. They have set up a company, Food Security, to manage the...
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Dairy Farmers of Britain awarded third of Aldi's liquid milk business
Milk co-operative Dairy Farmers of Britain has been awarded a 12-month contract to supply liquid milk to Aldi stores across the country. The contract, which begins next month, equates to volumes of 12.5 million litres of milk a...
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Market Monitor: The value of dairy imports has soared 40% in three years
The import bill for dairy products hit a new record last year at just over £1.5bn, 7% up on 2004. Over the past three years the value of dairy imports has soared by...
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In Brief: Maximising on milk; Flavour adventure; Dessert debut; Feel-Good fantasy; Splashing out
Twinings is milking its marketing coffers for a £1.2m TV ad campaign for its Ovaltine Max for Milk brand. Set to break in June, executions feature animated characters and deal with parents’ eternal dilemma of how to get kids to eat…
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In Brief: Inflation checked; Restriction lifted; OFT decision delay; Fever shoppers; Role in probe
Inflation was kept in check last month by plummeting food prices, official figures show. Price cutting on milk, eggs and meat, and bumper supplies of fresh produce, helped limit the consumer price index annual rate of inflation to...
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Milk war triggers new FFA militancy
Farmers For Action is set to resume its programme of direct action against retailers, with Asda its key target.The group has been quiet since chairman David Handley was beaten by Peter Kendall in the National Farmers' Union...
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2006's real footie action!
Fancy yourself as a bit of a football player? Want to show off your silky skills on a national stage? Think you and your mates are good enough to be crowned the best team in the business? Then it's time you entered the 2006 Primula...
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French cheese taps tapas style
Fine Cheeses from France is aiming to reinvent the formal cheeseboard occasion with a £425,000 marketing campaign based on a sharing theme, to begin in June. The drive is designed to capitalise on growth in adult snacking by...
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Shape seeks to build on Satisfaction
Danone is bulking up the armoury of its diet yoghurt brand Shape in order to position it as even more of a slimming aid for consumers. The company has created a sub-brand called Lasting Satisfaction, which contains an ingredient...
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In Brief: Smooth operator; Easter initiative; Nescafe and music; Rizazz pizazz; Up to scratch
Imperial Tobacco UK has revealed a new cigarette box-style pack format for its loose tobacco brand Golden Virginia with two separate 7g 'bricks' of tobacco, which it claims offers retailers greater margins in the growing roll-your-own...
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Cisk milks UK support
A lager which has been brewed in Malta since 1928 is now being launched into the UK. The 4.2% abv Cisk Lager and 5% abv Cisk Export will be available from Farsons Cisk in bottle and can formats, priced between £1.59 and £1.69. A...
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Yoghurts - a matter of taste
The focus this month has been on the yoghurts category. We spoke to both purchasers and non-purchasers at the displays and found that this category is shopped regularly, with 54% shopping once a week. Yoghurts is one of the largest...
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UK free-range shortage threat
Egg producers have warned that the UK faces a shortage of domestic free-range eggs because returns from the marketplace are not justifying the expansion required to meet growing demand. British Free Range Egg Producers Association...
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Consumer Insight: Key Trends in the consumption of cheese in the home and lunchbox
Cheese was consumed on 5.5 billion occasions in the past year, up 2% on the previous year. 72% of consumption occasions are accounted for by...