All Dairy articles – Page 181
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NewsNational press campaign by Lactofree
Lactofree has launched a nationwide press campaign to raise awareness of lactose-intolerant shoppers. The £1.3m campaign, running exclusively in the Metro newspaper, features illustrations to help people recognise its symptoms.
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NewsLurpak takes sea salt butter mainstream
Lurpak has moved to inject some much-needed NPD into butters and spreads with the launch of a sea salt variant this week. Lurpak Sea Salt (rsp: £1.54/200g) comes in the traditional block butter format instead of the smaller pack sizes...
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NewsWyke claims a seasonal win over Seriously Strong
Three weeks into the new year, and the Cheddar category is hotting up already, with Wyke Farms and Seriously Strong squaring up over who performed better over Christmas. According to data from Kantar, the Wyke Farms portfolio saw a 26%...
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Profiles
The Human Angle: James Bruce, Danone UK
Name: James Bruce Job title: National account controller and brand champion for Actimel Company name: Danone UK Sales (£): Retail sales for Danone for latest 52 weeks: £379.5m [Nielsen 1 January] HQ location: Ealing Number of employees: 97 (dairy division)
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NewsYeo bigs up its sales to the tune of £10m
Yeo Valley's groundbreaking 'rapping farmers' ad helped boost sales by almost £10m, The Grocer can reveal. Almost half a million more households bought Yeo Valley products in the 12 weeks to 25 December than in the preceding period...
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News
Cheddar rivalry and ‘stock losses’ drive Wyke Farms into red
Wyke Farms, the country's number four bestselling Cheddar by value [Top Products Survey], fell into the red between 2009 and 2010 as a result of fierce rivalry in Cheddar and "stock losses". Results published at Companies House last week...
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NewsMilk Link drops True Blue Stilton brand
Milk Link has ditched its Stilton brand, True Blue, less than a year after launch in favour of own-label and named creamery Stilton. True Blue launched in February last year was designed to give the "boring" Stilton category "a bit of a...
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NewsAsda slashes its organic milk price by 10% to £1.55
Asda has cut the price of organic milk by 10%, bringing it into line with the price of non-organic milk in other supermarkets. Asda reduced its four-pint bottles of own-label organic semi-skimmed milk by 18p on 8 January to £1.55. That is...
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NewsYazoo offers free cinema to shoppers
Yazoo has teamed up with 85 independent cinemas to offer shoppers the chance to swap their bottle of the milkshake for a free cinema ticket. The promotion will run across nine million 500g bottles of Yazoo from next month. To...
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NewsKerry Foods to offer spreadable version of Low Low Cheddar
After going head-to-head with Cathedral City Mature Lighter when it launched Low Low reduced-fat Cheddar, Kerry Foods is now targeting Kraft and Lactalis McLelland with the launch of Low Low spreadable. The cheese the first branded...
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NewsLurpak cooks up new ad featuring Hauer
Arla Foods is encouraging shoppers to use Lurpak to whip up quick and simple meals in its latest ad, as it kicks off scheduled £13m marketing activity for 2011. The latest phase in Lurpak's 'Good Food Deserves' campaign includes an ad ...
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NewsWelsh creamery will vote on strike action
One of Tesco's Welsh-based cheese suppliers, South Caernarfon Creameries, could face employee strikes if a Unite ballot of worker-members is returned in favour of action. Unite has balloted its 70 members part of a 160-strong workforce...
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NewsActimel brings it on in new ad campaign
Danone is launching a new advertising campaign for its Actimel drinking yoghurt called Bring It On. The £2.6m campaign will include national TV ads, starting this week and running for nine weeks, as well as outdoor advertising and digital...
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NewsAlpro lowers cholesterol with new dairy-free milk
Alpro is branching out into the functional foods market, launching a cholesterol-lowering dairy-free milk from next month.
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NewsTV debut for Dairy Crest delivery service Milk & More
Dairy Crest is launching the first-ever TV campaign for its Milk & More online delivery service in January.
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NewsVeggie dishes are ‘ruined’ by Parmesan
The Vegetarian Society has launched Say Cheese, a campaign to stop restaurants from 'ruining' veggie dishes with Parmesan. Many restaurants were losing out on business from vegetarian customers because of the 'never-ending trend' for...
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NewsMelt-in-middle fish cake from Seachill
Seachill is hoping to reinvigorate the flagging fishcakes sub-category with the first branded melt-in-the-middle product. Saucy Centre Fishcakes from The Saucy Fish Co come in smoked haddock with a Davidstow Cheddar sauce, and salmon with...
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NewsFlora to shift focus from health to family appeal
Unilever is gearing up for a major revamp of its Flora spreads portfolio in the new year. The company plans to move away from the health focus that has characterised much marketing and communication for Flora in recent times and return...
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NewsMüller to give away £1,000 for 72 days
Müller is looking to boost Müllerlight sales by targeting consumers with new year blues for its biggest-ever on-pack promotion. The dairy giant will be giving away £1,000 to one consumer every day for 72 days from 20 December.
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NewsTesco promises milk price review for TSDG
Tesco has committed to review the price it pays its dedicated dairy farmer group after an "exceptional" rise in on-farm costs. The price Tesco pays its Tesco Sustainable Dairy Group farmers for their milk is usually set bi-annually in...