A2 Milk now has a presence across the big four, after securing a “major listing” in Asda - its first with the retailer.
One-litre bottles of the alternative milk brand’s fresh whole and semi-skimmed variants will go on sale in 120 Asda stores nationally from later this month (rsp: £1.39), the brand said.
A2 has also expanded its presence in Sainsbury’s with extra listings for the semi-skimmed variant and a new listing for its whole milk nationally.
UK volume sales rose 38% last year. “We hope these new listings will help achieve our goal of bringing many more people back to real nutritious cows milk,” said A2 Milk UK & China CEO Scott Wotherspoon.