First Bob Marley’s name was used to promote a ‘mellow’ drink. Now the late reggae star’s brand will front a chilled coffee.
Marley’s One Drop is a RTD ambient drink made with premium Jamaican coffee, cane sugar and other all-natural ingredient, and carries an rsp of £1.79 for the 281ml glass bottle. It marked its EU debut in Tesco last month.
Marley Beverages UK, created in partnership with the family of Bob Marley, said it was planning to increase distribution in the spring to “other channels”.
One Drop follows the launch of the Marley’s Mellow Mood range of ‘relaxation’ drinks, which entered the UK market via independents in 2010.