The tie-up between Dairy Crest’s Chedds brand and Cartoon Network has kicked off with an online game featuring the characters of the Chedds TV ad.
Players are invited to join Monty the Mouse in a ‘Chedd off’, with points awarded for hitting moving targets while avoiding objects including trumpets and feathers. The new game would help “bring Monty to life for kids and make this wholesome snack fun”, said Virginie Lenfant, Dairy Crest Group Brand Manager, Kids.
Players can win an Xbox 360 or a Toys R Us voucher.
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