Danone is relaunching its entire Shape yoghurt portfolio under the name Shape Delights and introducing a new slogan 'uncompromise your life' to boost the appeal of the range.

The company is already selling a range of low-fat desserts called Shape Delights, but these will be renamed Shape Delights Desserts as of the beginning of July. Its fat-free Shape Zer0% yoghurts will now be called Shape Delights 0%, while its range of Greek-style yoghurts known currently as Shape Greek Style will be rebranded to Shape Delights Greek Style.

Danone is also launching two new variants apple crumble and rhubarb crumble for its 0% range. The new range started rolling out across mults on 1 July.

Danone will run a campaign around the idea of 'uncompromising your life', fronted by a fictitious lifestyle coach called Shay.