Danone is to feature a camel called Harry in a new regional TV ad campaign for Volvic Touch of Fruit, part of a £9m marketing spend. Aimed at building brand awareness in Scotland and the north of England, the ads ­ which include Harry pushing a trolley ­ hit TV screens in those regions on Monday (April 15) and run for four weeks. Another four-week burst will kick off in mid June. Double and single page advertorials in women's titles, which start next month and run until August, will support the TV ads. The idea is to communicate the brand's positioning as a healthy, fun product, said brand manager Anne Ollivier. She said the ad campaign was the single most important event for Touch of Fruit since its launch in 2000. "We want to reach more of our target audience of 15 to 34-year-olds." she added. {{P&P }}

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