All Discounters articles – Page 159
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Advertising: Lidl sticks to its guns
Within the second-tier food retailers, Lidl and Aldi are comfortably the largest spenders, shelling out £7.3m and £8.7m respectively on advertising in the year to date.
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Asda trumps Tesco discount move
As revealed on thegrocer.co.uk (15 September), Tesco this week launched a new range of 350 discounted items in response to the recent gains made by discounters such as Aldi and Lidl. But the news was trumped yesterday when Asda signalled a major price war by slashing the cost of 5,000 items, including every product in its Smart Price range, as Asda chief executive Andy Bond said food inflation had peaked.
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Iceland’s fishing fleet hit by banking crisis
Iceland’s fishing industry is under severe pressure as a result of the country’s banking crisis, producers are warning. The freezing of bank accounts in the Nordic country – which is one of the major exporters of Atlantic cod to the UK – has made it...
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Premium grocer Waitrose says it’s cheaper than Aldi
It is known as a premium retailer and is always the most expensive supermarket in The Grocer 33 weekly pricing survey. Yet this week, Waitrose claimed it was cheaper than hard discounter Aldi – in six of its 25 categories at least. Unveiling a 2.5%...
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Celeb chef Vickery leads £10m Aldi push
Aldi is to plough £10m into a new advertising campaign featuring Michelin-starred celebrity chef Phil Vickery. Vickery, a regular on the BBC’s Ready Steady Cook, will star in a run of television adverts beginning on 15 September and is also to produce a number of podcasts and recipes for Aldi...
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Walker planning Woolies carve up
No more than 50 of Woolworths’ stores would be converted to the Iceland fascia if Malcolm Walker is successful in buying the ailing retailer, a senior retail source has predicted. Woolworths was forced to go public last weekend on its rejection of...
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Aldi celebrates 19.8% growth by joining BRC
Aldi has joined the British Retail Consortium, as new figures confirm the growing success of discounters. The German discounter joined the likes of Tesco, Asda and Sainsbury’s while celebrating 19.8% sales growth in the past year, and a record 3%...
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Lidl and Tesco hiss and spit over ‘Trash Savers’
Tesco’s low-price offensive against discounters in the Irish Republic has turned nasty, with it and Lidl trading blows in public over product quality. Cash Savers, Tesco’s new amber and black, low price proposition, was launched with a media...
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Q&A with Paul Reeley Store manager of the week
Who are your biggest competitors? Our main one is Tesco which is currently undergoing an extension. There's also an Aldi in Sudbury but our customers are extremely loyal to the Waitrose brand. Would you like to change anything...
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A store every weekfrom Aldi
Aldi is to spend £1.5bn in the next five years, building a new store a week and recruiting 1,500 staff to cope with its ambitious expansion, MD Paul Foley has told The Grocer. And, in a warning that will send a chill through the big four...
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Frozen fish sales go swimmingly
"A positive way to bring in new consumers" is how judges of The Grocer Gold Awards rated Aldi's own-label frozen fish range, The Fishmonger. Thanks to a combination of health, affordability and convenience, frozen fish is attracting new...
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Aldi adverts boast of it selling cheapest basket
Aldi is taking advantage of the credit crunch to emphasis how cheap it is compared with the big four.The discounter is running national newspaper ads comparing its prices for 22 common products against each of the multiples using the...
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Icelandic gets slot in movies
Carbon-neutral water brand Icelandic Glacial has secured product placement in 10 Hollywood films this year as it sets out to become a top-five player in the UK market.The movies What Happens in Vegas starring Cameron Diaz, Righteous Kill...
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Protests force Lidl to abandon hare sales
Lidl has withdrawn hare meat from sale in the UK following protests from customers and animal campaigners.The German discounter began a trial selling frozen hare meat in its UK stores at the end of last year, but this week said it was...
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Eco-roof debut for Aldi's Ludlow store
Aldi is planning an eco-friendly roof planted with Alpine plants on a new store in Ludlow. Aldi has been looking for a site in the town for 10 years and if planning permission is granted, the store could open by Christmas. Plants...
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look after the pennies...
Faisal Lalani has just received a text: “Galaxy, 250g bars. Price-marked at 99p. Four thousand cases available at 64p per bar (excluding VAT). Full date. We anticipate this stock will go very quickly.” He grins and keys in the response: “Done…. -
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Netto takes on mults with premium range
Netto is launching its first premium own-label range under a new Simply Irresistible brand as part of a strategy to attract more affluent consumers and become a one-stop shop.The move comes two years after rival discounter Aldi launched...
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Shoppers soften to the hard discounters
When Aldi beat Waitrose to the top prize in a food awards ceremony last year, the room went quiet. "People were gobsmacked," says Tony Baines, Aldi's MD of buying. "The industry sat up and took notice." So they should. While hard...
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Tesco, Lidl rapped for advert claims
The Advertising Standards Authority has upheld complaints by Argos and B&Q about claims made for non-food prices in adverts placed by Tesco and Lidl.Argos objected to a national press ad run by Tesco last Easter promoting cut-price...
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What the papers said - 12th January 2008
The Daily Telegraph reported on Tesco's secret conversion of a former warehouse into a mock German discount store. It suggested the retailer was testing ways of competing with stores such as Aldi and Lidl. According to the Daily Mail major...