Biscuit golden oldie Jammie Dodgers is getting new flavours - the first flavour extension in the brand’s history - backed by £2m ad campaign.
A Vimto-flavoured version of the Burton’s Foods biscuit will be launched in April in a strategic link up with another leading children’s brand.
A Vanilla Thriller version, inspired by raspberry ripple ice cream, is also being released. Both variants come in 150g packs (rsp: 59p).