Walkers has announced a further flurry of activity behind four of its key brands.
As part of its ongoing £7m round of support behind Doritos, the snacking giant has joined forces with Odeon and Blockbuster to give away more than seven million free film viewings.
Starting for eight weeks from Monday (March 24), one in four bags of Doritos Dippas and standard Doritos will contain one of 200 different game cards, each offering consumers the chance to claim a free ticket at an Odeon cinema or a free movie rental from Blockbuster. A £1.5m TV and outdoor advertising programme will support the push.
In a separate move, Walkers has joined forces with kids' TV sensation Beyblade for an eight-week promotion to give away 50 million spinner toys in packs of Wotsits, Quavers and Monster Munch.