Ocean Spray has brought back the chilled juice drinks it dropped from its range a year ago.
The brand is reinstating its chilled Cranberry Original and Cranberry Light juice drinks, pulled last year when it launched chilled 100% fruit juices (rsp: £1.99/one litre). It is also introducing a new chilled drink, Ocean Spray 100% Juice Cranberry Blend (rsp: £1.99/750ml). The chilled 100% juices are being retained.
“Our 100% juice brought younger, upmarket families to the brand but consumers have told us they still want chilled cranberry juice drinks,” said Ocean Spray EMEA MD Tara Levine.
Ocean Spray has risen 2.2% to £39m [Nielsen 52w/e 13 October 2012].