Tobacco
E-Lites illustrated its wonderfully simple concept - don’t miss a thing because you can smoke e-cigarettes inside! - with a dancing baby, but the Advertising Standards Authority banned the ad on the grounds it could make smoking appeal to kids. Even though e-cigs aren’t real cigs. It’s complicated. Turns out it didn’t matter anyway: sales soared.
See the full list of The Grocer’s Top Campaigns of 2013.
No comments yet