Elin Roberts
Comment & OpinionWhy 2026 is time to say goodbye to the plant-based aisle
Retailers should give meat-free food a fairer shot at long-term success by integrating it into how people actually shop and eat, says Elin Roberts is CEO at Better Nature
Comment & OpinionCarbon offsetting is a last resort, not a silver bullet
We were proud of our carbon offsetting – until we discovered the reality, says Elin Roberts, co-founder & CMO of Better Nature Tempeh
Comment & OpinionNutritious, less processed options can reinvigorate the meat-free market
Brands that offer genuinely natural, nutritious meat-free options have the advantage, says Elin Roberts, co-founder and CMO at Better Nature Tempeh





