Emma Wills
Comment & OpinionHFSS regulations mean brands must collaborate on culture
Brands whose portfolios lean on indulgence, snack culture or ‘treat’ positioning now face a fundamental marketing rethink, says Emma Wills, client services director at Seen Connects
Comment & OpinionWhat brands get wrong about social commerce
Social commerce is not a shiny new toy – it’s a serious growth channel with extensive opportunities for fmcg, says Emma Wills, group account director at Seen Connects