Eristoff has launched a limited-edition bottle in a sleeve that helps to keep the vodka cold.

The furry bottle sleeves, exclusive to grocery, feature on 70cl bottles of Eristoff Black (rsp: £13.49) and are rolling out to Tesco, Asda, Sainsbury's and some c-stores. 

"The new sleeve gives retailers the opportunity to boost sales during the party season and help consumers create fantastic serves at home to enjoy with friends during nights in," said Eristoff vodka category controller Mark Holdsworth.