Eva Liu
Comment & OpinionDon’t let TikTok Shop be the turkey of your Christmas strategy
TikTok Shop demonstrates that discovery commerce demand is now large enough to shape holiday grocery outcomes, says Eva Liu, social commerce director at Samy

2025-12-05T18:23:00
TikTok Shop demonstrates that discovery commerce demand is now large enough to shape holiday grocery outcomes, says Eva Liu, social commerce director at Samy