Specially Selected still ‘clever and nuanced’ at 20

Julie Ashfield Grocer Gold own label range of the year 2025

With over 1,000 new products launching under the Specially Selected brand in 2024, this was the year Aldi really made its mark on premium own label

With over 1,000 new products launching under the Specially Selected brand in 2024, this was the year Aldi really made its mark on premium own label.

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