Champion: Leerdammer Original Spreadable
Leerdammer’s first foray into spreadable cheese brings something “truly different” to the category, our judges felt. Rather than the kid-friendly options that saturate supermarket aisles, this innovation felt like a more premium product geared toward adults, maintaining the “mild, nutty” flavour Leerdammer and its continental cheese is known for, but with all the convenience and useability of a spreadable format, including a two-point lifting flap on the lid.
Even better, “the branding on this was really eye catching”, said judges, making it ”a great product for those who know and love the brand” as well as delivering standout appeal on what can be a crowded fixture.
Register your interest for the New Product & Packaging Awards 2026
Gold
- Leerdammer Original Spreadable
Bronze
- Grand Noir
- Lindahls Protein Quark
- Lindahls Protein Cottage Cheese
With thanks to our sponsor:
The Grocer’s New Product & Packaging Awards 2025: a celebration of innovation
The event culminated in 40 category winners being crowned this afternoon in front of a capacity crowd at London’s iconic Wembley Stadium – a fitting venue for a coming together of champions
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The Grocer’s New Product & Packaging Awards 2025: Cheese
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