Emilia's Crafted Pasta – Rigatoni

Source: Emilia’s Crafted Pasta

It looks like something you’d find in a deli, said our judges, with an authentic look and feel

Champion: Emilia’s Crafted Pasta – Rigatoni

Balancing premium aesthetics with sustainability proved a challenge for high-end pasta brand Emilia’s, with the solution taking months to refine. In the end, Emilia’s decided to source FSC-certified paper with a minimal coating to allow for vibrant design while remaining eco-friendly. The brand also worked closely with suppliers to engineer a strong, resealable pack structure to protect freshness without the need for plastic.

The end result looks like something you’d find in a deli, said our judges, with its “muted tones and typography synonymous with classic Italian style”. This is “a great design that gives a strong quality aesthetic on a sustainable substrate”, they added.

Register your interest for the New Product & Packaging Awards 2026

 

Gold

  • Emilia’s Crafted Pasta – Rigatoni

Silver

  • Homepride Plain Flour / Homepride Self-Raising Flour
  • Crosta Mollica
  • Little Dish

Bronze

  • Frylight
  • Sacla Classic Basil Pesto Single Pot Dispenser
  • Pilgrims Choice
  • The Coconut Collab
 

With thanks to our sponsor:

ulrick short

The Grocer’s New Product & Packaging Awards 2025: a celebration of innovation

New Product and Packaging Awards 2025

The event culminated in 40 category winners being crowned this afternoon in front of a capacity crowd at London’s iconic Wembley Stadium – a fitting venue for a coming together of champions