Northern Pasta Co. (2)

Source: Northern Pasta Co.

The new packaging is made using paper and zero plastic alongside a bold, block-colour design that our judges felt ‘taps into authentic artisan cues’

Champion: Northern Pasta Co.

As a small British brand making pasta from regeneratively grown grains, Northern Pasta Co. wanted to be bold with its redesign in order to stand out in a highly traditional category.

The new packaging is made using paper and zero plastic – itself a cost and technical challenge – alongside a bold, block-colour design that our judges felt “taps into authentic artisan cues”, embedding “beautiful design” with clear signals to the brand’s eco-values. One judge even felt it represented a “celebration of the use of paper”.

Register your interest for the New Product & Packaging Awards 2026

 

Gold

  • Northern Pasta Co.

Silver

  • CMSA Earthpack

Bronze

  • Riverford Organic – Paper Recyclable Flow Wrap
  • Freddie’s Farm
 

With thanks to our sponsor:

ulrick short

Topics

The Grocer’s New Product & Packaging Awards 2025: a celebration of innovation