The Grocer’s New Product & Packaging Awards 2025: Paper pack of the year

Northern Pasta Co. (2)

The new packaging is made using paper and zero plastic alongside a bold, block-colour design that our judges felt ‘taps into authentic artisan cues’

As a small British brand making pasta from regeneratively grown grains, Northern Pasta Co. wanted to be bold with its redesign in order to stand out in a highly traditional category.

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