Strongbow will screen a different version of an ad each day during November after giving Facebook fans the chance to have the last word.

In January this year, it launched a Facebook campaign offering consumers the chance to rewrite the last line of the brand's action-themed Tall Order ad. It has picked the 30 best lines and will screen one a day on TV, Facebook and YouTube from 1 November.

"We were overwhelmed with the amount of great one-liners we received," said brand manager Lucy Henderson.