The Famous Grouse bird gets into the spirit of the office party in a new TV ad for the blended whisky. The latest addition to the campaign shows the bird taking part in a popular office party prank. The grouse is seen on top of the photocopier creating images of its feathered undercarriage. Its antics will go on national terrestrial TV from now until Christmas and will run in rotation with other ads in the series. Chris Anderson, senior marketing manager at distributor Maxxium, said: "The Grouse advertising has been one of the most popular series in the drinks market, blending intelligent wit with an accessible sense of humour. The schedule this year means that, across the UK, 86% of whisky drinkers will see the ad 12 times." Maxxium is also planning to boost sales with a range of offers in both the on and off-trades. For the take home market this includes competitive pricing, limited edition Christmas packaging and off-shelf displays. Cash and carries will be offered instore display materials and multibuy deals. On top of this is a direct mail campaign to consumers offering them money off The Famous Grouse Islay and Port Finishes range. Anderson said: "We aim to offer the best deals to ensure a memorable festive season. The trade deals, coupled with the marketing and advertising, will ensure the brand is at the front of consumers minds." {{ PICK THE CORRECT SECTION }}