Focus On Batteries: 5 September

By George Nott (george.nott@thegrocer.co.uk) 

Advertising deadline: 20 August 2026

Submissions deadline: 14 August 2026

Print, digital and sponsorship opportunities

From games console controllers to remote control cars and desk fans, many electronic devices that used to run on batteries can now be charged with a cable. So how are battery suppliers maintaining relevance as technology advances?

Batteries: State-of-play

• Why are batteries vital for devices like TV remotes and smoke alarms?

• Where else are they used in the home?

• How are brands faring compared with own label batteries?

• What matters most to shoppers: price or performance?

Marketing: Standout campaigns

• How are brands communicating their superior performance?

• Which have been the most impactful campaigns?

• Which brands are working hardest to standout on shelf?

Power banks: Safety concerns

• Why are consumers being advised not to pack power banks in their luggage?

• To what extent do these devices pose a fire hazard at home?

• Are suppliers innovating to improve their safety?

Innovations: We will profile two new products or ranges. We need launch date, rsp, and a hi-res picture of each.