Focus On Cooking Sauces & Meal Kits: 21 February

By Niamh Leonard-Bedwell (N.Leonard-Bedwell@thegrocer.co.uk)

Publishing: 21 February 2026

Advertising deadline: 6 February 2025

Submissions deadline: 30 January 2025       

Meal kits are booming. From posh own label to chef-led offers, the sector is gaining ground as cooking sauce sales remain flat. So, how have meal kits hit shoppers’ sweet spot? 

• What’s driving kits’ performance?

• Who’s buying the kits?

• What brands and styles of cuisine are most in demand?

• How are new products reshaping shoppers’ perceptions of the market?

• Who are challengers breaking through?

• What is own label bringing the table?

Sauces

• What’s behind the flat line in sauces? 

• Which brands are defying the trend?

• Which cuisines are hot – or not?