Focus On Eggs: 31 January

By Charles Elliman charles.elliman@thegrocer.co.uk

Advertising deadline: 16 January 2026

Submissions deadline: 9 January 2026

Print, digital and sponsorship opportunities

Egg prices continue their rise – up 8.4% over the last year – yet shoppers are seemingly undeterred. What’s more, premium eggs are selling apace. It’s clear Brits just love eggs.

• But which brands are flying off the shelves? How are they doing it?
• Why are egg prices soaring? How are brands and retailers coping?
• Which brands are doing it best? How have they taken off in a category where own label traditionally dominates?
• Why is premium so appealing?

Ruling the roost

• The top three egg brands have managed impressive value and volume gains despite inflation. What strategies have they employed?
• How important is health and nutrition to their offer?
• What role have increased listings played?
• One brand in particular has nearly doubled its values on volumes up 59%. What’s behind its meteoric growth?
• What are other successful brands doing to gain market share?

Higher welfare

• To what extent have the most successful brands touted their higher animal welfare credentials – and how has it helped them sell their products?
• What is the industry doing to tackle bird flu?
• Why have some retailers rolled back their cage free promises?