Focus On Healthier Snacking: 2 May

By Niamh Leonard-Bedwell (n.leonard-bedwell@thegrocer.co.uk)

Advertising deadline: 17 April 2026

Submissions deadline: 10 April 2026

Print, digital and sponsorship opportunities

Fibre is fast becoming the new protein in healthier snacking, with brands large and small calling it out on packs and in marketing. So who’s cashing in? And how healthy are the new generation of high-fibre snacks?

Fibre

How is fibremaxxing shaping purchases in healthier snacks?

Which viral recipes are driving growth?

Which brands – from newer challengers to big legacy players – are bringing in healthy snacks innovations?

What are the trendy ingredients (Pulses? Exotic fruits?) helping deliver more fibre?

Protein

Is demand for high protein snacks on the wane? 

How is the market evolving? 

Who is calling out protein on pack?

To what degree are protein-dense snacks such as nuts benefitting?

GLP-1s

There’s growing demand for nutrient rich, smaller meals. Is the same true for snacks?

How has the snacking category been affected by GLP-1?

Which snacks are most appealing for GLP-1 users?

How are snacks makers flavouring their products to make them healthier but still tasty?

Pricing

How have healthier snacks been affected by inflation?

Are punters buying fewer of them?

Are any brands bucking the trend?

Innovation

We will profile four new products or ranges. We need launch date, rsp, and a hi-res picture of each.