Focus On Household – Cleaning: 24 January

By Daniel Selwood (daniel.selwood@thegrocer.co.uk)

Advertising deadline: 9 January 2026

Submissions deadline: 13 January 2026

Print, digital and sponsorship opportunities

Laundry’s having a moment. In homecare, the fastest growing sector is garment care. Fabric conditioner is in growth, too – and Brits have spent more on laundry detergent. What’s driving these performances?

• What’s behind the surge in garment care sales?
• Which brands are benefiting – and which are innovating in this area?
• How are fabric conditioners adding value and volumes?
• Who are the stars of laundry detergent – and why?
• How big a threat to brands is own label?
• What do consumers want most from laundry products? And what do they not want?

Other cleaners

• How are they performing – and why? Which are the standout players?
• What are the biggest drivers of sales? Is it efficacy? Fragrance? Sustainability? Value? Novelty? How important are each of these factors to shoppers?
• Who are the most innovative brands and suppliers?
• How are brands tackling challenges of own label alternatives?
• And how are they addressing inflationary pressures?

Innovations

• We will profile four new products or ranges, ideally ones that have not appeared in The Grocer before. We need launch date, rsp, and a hi-res picture of each.