Nut butter

Source: Unsplash

By Pola Lem pola.lem@thegrocer.co.uk 

Publishing: 10 January 2026

Advertising deadline: 19 December 2025

Submissions deadline: 20 December 2025

Nut butter is hot territory. No wonder brands are vying for a bigger spoonful of this sector. One brand has climbed to the second spot in nut butters – and it’s growing. What’s behind its success and what other brands are making similar claims?

  • Which are the top brands in nut butters?
  • What strategies have they employed to win share of the category?
  • How important are clean ingredients?

Scrubbing up

  • How are brands replacing unhealthy ingredients in nut butters?
  • What are they using instead of sugar and palm oil?
  • How has peanut butter’s new no.1 gotten to the top and what other brands are making similar claims?

Spreading out

  • What’s going on in jams and other spreads, such as yeast extract and chocolate spread?
  • Honey is having a moment thanks in part to the swicy trend. Which brands are doing best – and what have been the most eye-catching launches?
  • To what degree consumers also putting a premium on health?

Innovation

  • We will profile four new products or ranges, ideally ones that have not appeared in The Grocer before. We need launch date, rsp, and a hi-res picture of each.

Downloads