by Daniel Selwood (Daniel.Selwood@thegrocer.co.uk)
Publishing: 21 June 2025
Advertising deadline: 6 June 2025
Submissions deadline: 2 June 2025
Print, digital and sponsorship opportunities
Competition is hotting up in the sauces and condiments category as the big brands become increasingly reliant on promotions to shift their products. Two of the biggest brands have both lost value in the past year as they’ve sought to shift more units (a feat they’ve achieved). So how important are price and promotions in driving growth in this market? And what about flavour and format innovation?
Flavours: “For brands that have already maximised distribution the biggest growth potential lies in successful innovation that addresses unmet needs and attracts new shoppers… one common approach, especially in mayonnaise, is flavour innovation,” says NIQ analyst Tymur Bezuhlyi. So what new flavours are on the cards for 2025?
Retail listings and distribution: This feature will explore which channels (i.e. bricks and mortar, online, DTC, social selling) are driving most growth and why. How adaptable to bricks and mortar retailers have to be to keep up with trends? And to what extent have brands managed to grow distribution? Have any lost shelf space?
Innovation: This feature will pay close attention to the latest trends in the market and how this is playing out in terms of product innovation. We will profile four new products or ranges, ideally ones that have not appeared in The Grocer before. We need launch date, rsp, and a hi-res picture of each.
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