Ferrero UK has launched a new website to help retailers boost sales of its confectionery.

The site,, went live last week and offers vendors advice in five key categories: countlines; kids confectionery; gifting; mints; and sweet spreads.

“In an increasingly competitive market our new website offers essential information to enable multiple and convenience retailers to keep themselves fully informed with the best retailing advice, normally the sole domain of the largest operators in the industry, said Ferrero sales director Jason Sutherland.

“This new tool will allow us to pass on objective category information and trends which will result in increased sales for the retailer.”

The first 1,000 retailers to register with the site were in line to receive a free four-pack of Ferrero Rocher.