Poundland has launched a new range of own-label bagged confectionery under the brand Sweet Heaven!

The 50-line range which includes dolly mixture, marshmallows and mint humbugs has already been trialled in selected stores and is expected to be in all 227 stores within the next six weeks. "The trial showed us sales are very good indeed," said CEO Jim McCarthy. "The packs offer amazing value up to 350g for £1. Providing own label is good quality and packaged well, it gives you a real point of difference. We are getting them into stores in time for Christmas."

Over the past year Poundland has increased its range of own-label brands to more than 60.Delissia snack bars and Coley&Gill candles are among the new lines.