Freaks of Nature

Freaks of Nature will use the funding to expand its manufacturing capability

Plant-based dessert producer Freaks of Nature has announced a £1m investment into expanding its manufacturing capability to keep up with staggering demand for its chilled and hot desserts. 

The Yorkshire-based business is planning to install a second manufacturing line, as well as investing in more eco-efficient equipment – boosting its production capacity by 400%.

The move comes as production volumes for the first quarter of the year jumped 100%, despite being held back by the impact of the coronavirus pandemic, founder Peter Ahye said.

The new equipment will help Freaks of Nature with its commitment to reducing the environmental impact of its operations by conserving energy and minimising water consumption at its factory – the largest dedicated dairy and gluten-free, plant-based dessert factory in Europe.

Freaks of Nature’s range – including chocolate and lemon mousses, chocolate fudge hot pudding and sticky toffee hot pudding, among others – is currently stocked directly and via own-label lines by Asda, Morrisons, Tesco, Sainsbury’s, M&S, Co-op and Waitrose.

“This investment is very exciting and marks a significant turning point in our business,” Ahye added.

“We are currently developing a number of partnerships with major retailers, all of which are building on our position as a leading supplier of great-tasting, plant-based puds.

“Whilst ramping up production to ensure we can efficiently make more of our existing range, it is vital that we continue to innovate. We are preparing to launch some really innovative new products that will add excitement to our brand in the coming weeks.”