Fast-growing children’s snack startup Naturelly is set to reach out to the crowd for investment in order to drive supermarket sales.
The jelly pot and pouch brand is looking to raise £125k in funding from investors as it looks to improve marketing and promotional activity.
The brand was founded by husband and wife duo Dean and Joanne Dempsey in order to provide more natural, healthy options for their children to snack on.
Naturelly, which is listed in Sainsbury’s and Waitrose, has grown on the back of support through The Grocery Accelerator incubator programme which provided early investment to the start up.
Cash from the funding round, coined as ‘equity for parents’, will go towards outdoor marketing, in-store marketing at the point of sale and sales recruitment.
“Sales are growing in each of the mults and we are really making progress,” commented co-founder Dean Dempsey.
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“We just felt that now is the time to try and give it a push and expand on that. We have a good foundations so thought it would be good to bring our customers, friends and family.
“We have just secured working capital finance as well with Ultimate Finance and we are doing a trade finance facility with them, and that helps us for working capital growth for a production perspective.
“We’ve doubled sales year on year, and in the last year we sold just short of 500,000 pouches. But now we are forecast to treble in 2019 as we have the mix now of pouches and pots.”
The Seedrs campaign, which kicks later this month, will offer potential investors the opportunity to provide funding at an equity of 7.5% based on a £1.7m pre-money valuation.
In July the brand was listed in 555 Sainsbury’s stores across the UK and it hopes investment at the point of sale can help to drive a strong rate of sale.
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