own label 2015, fish - ready to eat, lidl salmon

Fish - Ready to Eat

Lidl Deluxe Scottish Hot Smoked Salmon Slices


Consumers loved the “subtle but tasty flavour” and “good thick pieces” of this fish (£2.99/125g), and its Scottish provenance added to the appeal. 71% saw it as ideal for a weekend treat and the same proportion thought it offered something new. Our judges also praised the packaging.

Silver winner:

Lidl Cajun Salmon Darnes