The buying group expects to see a rise in top-up shopping during January

Nisa has launched two new promotional campaigns - one to help shoppers make the most of post-Christmas top-up shopping and another to encourage healthier eating.

The first, Savvy Savings, includes deals on a range of ‘better-than-half-price’ lines such as Tetley teabags (240 for £3.29), Kenco Smooth and Kenco Rich (200g jars for £3.29), and John West tuna chunks in oil, spring water or brine (£2.69/four-pack).

Him data shows 40% of Nisa shoppers are top-up customers - a figure the buying group expects to increase during January as shoppers avoid the big shop in favour of smaller purchases to see them through to payday.

Nisa’s second campaign, Healthy Living, which runs until 20 January, includes a selection of Co-op fresh produce, such as bagged salad, trimmed salad onions, tomatoes and cucumber - all priced at 75p. There are also deals on fruit, including oranges and cherries.