WeightWatchers prepared meals
To be launched: Jan 2010
January is the month when the diet market comes into its own. No better time, then, for WeightWatchers to unleash revamped versions of five of its chilled prepared meals - macaroni cheese, sweet and sour chicken, cottage pie, chicken casserole with dumplings and chilli beef with potato wedges.
"Each dish will be packed with big flavours and satisfying textures but without the high fat, additives and sodium content found in many standard ready meals," says WeightWatchers. "And at just six WeightWatchers points or less, they are the perfect choice for anyone who wants a ready meal that complements a healthy balanced diet."
Snack a Jacks Hot Tomato and Smokey Bacon flavours
Launched: July 2009
Rice and corn snack brand Snack a Jacks aimed to spice up the diet snacks market this summer with two new flavours Hot Tomato and Smokey Bacon. The launch was prompted by consumer research showing herby, spicy and meaty flavours were particularly popular among female shoppers, according to brand owner PepsiCo.
At the time of the launch, the company said 8.6% of Snack a Jacks consumers only bought the brand's BBQ flavour. The new flavours went into stores at the end of July, with revamped packaging across the range to better differentiate flavours.
Launched: April 2009
It's easy to scoff at the idea of a cola that can help burn fat but sports nutrition manufacturer Bio-Synergy is confident it can challenge the might of Diet Coke with its Skinny Cola. The drink hit shelves in April and contains zinc to boost metabolism and L-Carnitine, said to assist the breakdown of fatty acids into energy. Weighing in at just three calories, the drink (rsp: £1.49) comes in pink silhouette-adorned bottles.
"Many diet colas include ingredients such as aspartame, but Skinny Cola uses natural sweeteners," said company founder and CEO Daniel Herman. "People will move over to Skinny Cola because of its great taste and fat-burning capacity."
Go Ahead! Oat Squares
Launched: June 2009
The munchies are the bane of dieters so it's helpful that the £54m Go Ahead! brand offers nibbles that minimise the harm. Brand-owner United Biscuits has extended the range with individually wrapped baked snack Oat Squares, sold in packs of five (rsp: £2.35).
"Oat Squares will provide consumers with a baked alternative to the existing range," says United Biscuits commercial manager Nick Stuart. He describes Oat Squares, which come in apple & blackberry and mixed berry flavours, as a better-for-you snack that can be eaten on the go, at home as a snack or included in lunchboxes. The launch was supported as part of a £2m TV campaign for the overall Go Ahead! brand over the summer.
Focus On Dieting
To be launched: Jan 2010
January is the month when the diet market comes into its own. No better time, then, for WeightWatchers to unleash revamped versions of five of its chilled prepared meals - macaroni cheese, sweet and sour chicken, cottage pie, chicken casserole with dumplings and chilli beef with potato wedges.
"Each dish will be packed with big flavours and satisfying textures but without the high fat, additives and sodium content found in many standard ready meals," says WeightWatchers. "And at just six WeightWatchers points or less, they are the perfect choice for anyone who wants a ready meal that complements a healthy balanced diet."
Snack a Jacks Hot Tomato and Smokey Bacon flavours
Launched: July 2009
Rice and corn snack brand Snack a Jacks aimed to spice up the diet snacks market this summer with two new flavours Hot Tomato and Smokey Bacon. The launch was prompted by consumer research showing herby, spicy and meaty flavours were particularly popular among female shoppers, according to brand owner PepsiCo.
At the time of the launch, the company said 8.6% of Snack a Jacks consumers only bought the brand's BBQ flavour. The new flavours went into stores at the end of July, with revamped packaging across the range to better differentiate flavours.
Launched: April 2009
It's easy to scoff at the idea of a cola that can help burn fat but sports nutrition manufacturer Bio-Synergy is confident it can challenge the might of Diet Coke with its Skinny Cola. The drink hit shelves in April and contains zinc to boost metabolism and L-Carnitine, said to assist the breakdown of fatty acids into energy. Weighing in at just three calories, the drink (rsp: £1.49) comes in pink silhouette-adorned bottles.
"Many diet colas include ingredients such as aspartame, but Skinny Cola uses natural sweeteners," said company founder and CEO Daniel Herman. "People will move over to Skinny Cola because of its great taste and fat-burning capacity."
Go Ahead! Oat Squares
Launched: June 2009
The munchies are the bane of dieters so it's helpful that the £54m Go Ahead! brand offers nibbles that minimise the harm. Brand-owner United Biscuits has extended the range with individually wrapped baked snack Oat Squares, sold in packs of five (rsp: £2.35).
"Oat Squares will provide consumers with a baked alternative to the existing range," says United Biscuits commercial manager Nick Stuart. He describes Oat Squares, which come in apple & blackberry and mixed berry flavours, as a better-for-you snack that can be eaten on the go, at home as a snack or included in lunchboxes. The launch was supported as part of a £2m TV campaign for the overall Go Ahead! brand over the summer.
Focus On Dieting
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