Café Nueva Triplo (Aimia Foods)
Launched: January 2011
This is the UK's first triple-certified (Fairtrade, Organic and Rainforest Alliance) freeze-dried coffee. It is 100% Peruvian, retailing in Booths for £3.29.
"Research told us that consumers want to support ethical products in coffee but are confused by the number of apparently competing schemes and causes," says Martin Armitt, marketing controller at Aimia Foods. "Café Nueva meets that demand."
A smooth coffee with chocolatey notes, Triplo is one of seven freeze-dried, flexibly blended coffees offered by Café Nueva.
Baked Beans (Geo Organic)
Launched: December 2010
Rolled out in Waitrose by Geo Organics, the first Fairtrade baked beans (rsp: 99p) are said to look and taste like standard baked beans even though they are not haricot beans, but white kidney beans grown by farmers in Inner Mongolia.
"What better way of making Fairtrade the norm?" says Fairtrade Foundation commercial director Ashish Deo.
Large chocolate egg (Divine)
Launched: January 2011
Divine is offering shoppers a bit of ethical luxury this Easter in the shape of this large milk chocolate egg with praline mini eggs (rsp £10). Sitting in a powder blue case and packaged in gold foil, the egg is made using fine cocoa beans handpicked by smallholder farmers in Ghana. Eight mini chocolate eggs with a soft hazelnut filling are packed in a box below the egg.
Fairtrade Blueberries (The Co-operative Group)
Launched: November 2010
The Co-operative Group unveiled a world-first Fairtrade blueberries last year. Grown at South African co-operative Blue Mountain Berries, they arrived in 300 stores nationwide, at £2 for 150g. In May last year, the retailer launched the world's first beansprouts grown from Fairtrade mung beans.
Focus On Fairtrade
Launched: January 2011
This is the UK's first triple-certified (Fairtrade, Organic and Rainforest Alliance) freeze-dried coffee. It is 100% Peruvian, retailing in Booths for £3.29.
"Research told us that consumers want to support ethical products in coffee but are confused by the number of apparently competing schemes and causes," says Martin Armitt, marketing controller at Aimia Foods. "Café Nueva meets that demand."
A smooth coffee with chocolatey notes, Triplo is one of seven freeze-dried, flexibly blended coffees offered by Café Nueva.
Baked Beans (Geo Organic)
Launched: December 2010
Rolled out in Waitrose by Geo Organics, the first Fairtrade baked beans (rsp: 99p) are said to look and taste like standard baked beans even though they are not haricot beans, but white kidney beans grown by farmers in Inner Mongolia.
"What better way of making Fairtrade the norm?" says Fairtrade Foundation commercial director Ashish Deo.
Large chocolate egg (Divine)
Launched: January 2011
Divine is offering shoppers a bit of ethical luxury this Easter in the shape of this large milk chocolate egg with praline mini eggs (rsp £10). Sitting in a powder blue case and packaged in gold foil, the egg is made using fine cocoa beans handpicked by smallholder farmers in Ghana. Eight mini chocolate eggs with a soft hazelnut filling are packed in a box below the egg.
Fairtrade Blueberries (The Co-operative Group)
Launched: November 2010
The Co-operative Group unveiled a world-first Fairtrade blueberries last year. Grown at South African co-operative Blue Mountain Berries, they arrived in 300 stores nationwide, at £2 for 150g. In May last year, the retailer launched the world's first beansprouts grown from Fairtrade mung beans.
Focus On Fairtrade
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