Cadbury Screme Egg (Kraft Foods)
Launching: September 2011
The goo's gone green! Last year Kraft trialled a Cadbury Screme Egg a standard Creme Egg but with themed packaging and green goo instead of yellow. Kraft says sales went "phenomenally well", and this year the egg, which is free from artificial colouring, will be everywhere, backed by a £700k above-the-line campaign. Cadbury Screme Egg will be stocked across grocery and independents (rsp: 55p).

Butterkist spooky toffee popcorn (Tangerine Confectionery)
Launching: September 2011
Butterkist's limited-edition Spooky Toffee Popcorn comes in a lurid bag featuring a haunted house, a full moon and dripping blood (rsp: 99p for 200g). "Consumers will be looking for the brands they know and trust when stocking up for Halloween," says Lisa Sullivan, brand manager at owner Tangerine.

Halloween costumes (Poundland)
Launching: September 2011
Few kids wear their Halloween costumes more than once, so Poundland is surely on to a winner with these cheap and cheerful offerings. Selling at no prizes for guessing £1, the costumes include a black and purple witch's broomstick and hat, and a Dracula costume with fanged mask, bow tie and cape. Available at Poundland stores throughout the UK.

Opal Rossa (Global Brands)
Launched: July 2011
Halloween isn't just for kids, as reflected in Global Brands' new blood cherry liqueur, Opal Rossa (30% abv). Marketing activities will focus on Halloween, with 'vampire', 'horror' and 'dark night' themes. Opal Rossa blood vial shot glasses are also available. Retailing at £13.50 for a 70cl bottle, the liqueur is in stores up and down the UK now.

Focus On Halloween