Launched: June 2010
No longer content with merely teasing the nation's taste buds with his premium sausages, Wilfred Emmanuel-Jones (aka The Black Farmer) has moved into sauces with a gluten-free range. Launched through The Black Farmer's online store (rsp: £3/200g jar), they come in Spicy Muscovado, Ginger & Lime and Sweet & Spicy Tomato flavours.
"I developed the range several years ago but could never balance the quality I wanted and retailer margin expectations," says Emmanuel-Jones. "We have been inundated by our consumers so I decided to make them available online as a first step."
Launched: September 2010
Mustard brand Maille launched two variants at the start of this month aimed at time-poor ABC1 consumers. Maille Aioli and Mayonnaise, which are on sale in Tesco (rsp: £1.49/200g jar), are part of a major marketing push for the brand this year Maille's first TV campaign ran in April.
"There is increasing consumer demand for high quality convenience products," explains Maille senior brand manager Claire Fullick. "We've responded and introduced two premium sauces that offer a solution for time-poor scratch cooks looking for a quality substitute for homemade sauces."
Launched: May 2010
Much of Caribbean cuisine's rapid growth in popularity can be attributed to one man: Dragons' Den legend Levi Roots. His Reggae Reggae Ketchup has built up a loyal following and Roots has now launched two relishes (rsp: £1.79) Mango & Chilli and Reggae Reggae. They come in squeezy bottles and, according to Frank Bartlett, head of partnership at AB World Foods, are perfect for burgers, sandwiches or Caribbean-inspired canapés.
"Our aim was to grow the relish category and attract new consumers with two exotic, authentic Caribbean flavours," Bartlett says.
Launched: April 2010
With brand endorsements including Nigella Lawson and the England football team, it's little surprise to hear Inferno Foods is picking up listings for its Spicy Hot Tomato Ketchup and Spicy Devil's Brown Sauce (rsp: £1.99). Already stocked in Waitrose and Fortnum & Mason, in April the company announced a national distribution deal with Sainsbury's and has secured a listing with Tesco. Founder Charles Roberts says growth has coincided with a consumer push towards higher-quality sauces.
"I'm more interested in quality and what goes into the pot than the cost element so my margins are slim."
Focus On Sauces & Condiments