Fredericks Dairies, the UK's largest independent ice cream manufacturer, is launching two new exciting Cadbury ice cream tubs which will continue to strengthen the brand's position in a marketplace currently worth over £33 million.

The new tubs have an 'everyday premium' positioning delivering all the indulgent credentials you would expect from Cadbury with no fuss. The Cadbury Dairy Milk variant is a combination of creamy chocolate ice cream with chunks of real Cadbury Dairy Milk chocolate, while the Cadbury Flake variant is a decadent mixture of creamy vanilla ice cream mixed with real Flake pieces - both guaranteed to drive profit opportunities. Retailing at £2.99 per 1-litre tub and featuring strong Cadbury branding, the tubs will attract customers looking for indulgence and quality.

To celebrate this launch, Fredericks Dairies is giving away £50 worth of Cadbury ice cream tubs to 10 lucky readers.

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