All Fresh produce articles – Page 164
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Superfood campaign starts to mushroom
A £100,000 campaign has been launched by the Mushroom Bureau focusing on the crop's health benefits as a superfood. The claim is backed by a report from nutritionist Jane Clarke and Professor Robert Beelman from Pennsylvania State...
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Call to get riding the vegbox bandwagon
Organic growers are being invited to supply growing 'vegbox' home delivery scheme Riverford Organic Vegetables and its franchise operations. Owner Guy Watson said that he was already giving supermarkets a run for their money, but claimed...
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Ofcom stance on pre-watershed ban is wrong
If the government wants better regulation, it should set up a rogues' gallery where people can pelt fruit and veg at regulators they love to hate. My 5-a-day goes to Ofcom. The regulator is deciding how to restrict TV junk food ads to...
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Quinn's makes a splash with 100% fruit ferment
Diageo Great Britain has released TV advertising for its Quinn's fruit ferment, as part of an £8.5m marketing spend behind the brand. The drink, which was launched in April, was described by Diageo as the first of its type and a natural...
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Johnson's Living a salad success story
An entrepreneur who is bringing living salads to supermarkets has scooped two farming awards at the NFU's inaugural national prize giving event this week. Andrew Johnson of Home Harvest Salads produces a living baby leaf salad, which...
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No go sites for polytunnels
Growers will have to accept that some sites are not suitable to install polytunnels because of public opposition, the shadow environment secretary Peter Ainsworth has said. "We support British growers and are pleased that this sector has...
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Financial struggle for a fifth of companies
An in-depth survey of the financial health of suppliers of fresh produce has found that nearly one in five is facing serious problems. Senior analyst David Pattison at Plimsoll said the industry had a stark choice: change or risk...
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Dodgers has a cheeky side
Jammie Dodgers is showing its cheeky side with its latest limited edition flavour. Cheeky Mango was launched into Asda stores this month and is the prize-winning flavour from brand owner Burton's Foods' Design a Dodger competition, which...
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Beck's lemon for the zest of your life
InBev UK is trialling a citrus flavoured beer as the second brand extension to its Beck's brand this year. Beck's Green Lemon has a lower alcohol content at 2.5% abv than its 5% abv parent brand and the recently-launched 4% abv Beck's...
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It's In The Bag
When we set about deciding late last year which products were likely to become world beaters, some were easier to pick than others. Walkers' Potato Heads, for example, was a pretty safe bet, considering that the kid-friendly brand was,...
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Growing appetite for Fairtrade fruit hailed
Fairtrade importer AgroFair is planning to treble sales in the European Union to more than £100m in the next three years as shoppers' appetite for ethical goods soars, according to its chief executive officer Jeroen Kroezen. AgroFair is...
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champions: 1st place
Product: Potato Heads Launched: January 2005 Sales: £30.7m MAT to 11 March 2006Potato Heads is the Brazil of the bagged snacking world. The product takes a new, interesting approach to an established category, is a crowd pleaser...
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French vow to reverse decline in stone fruit
French summer fruit growers are cranking up their efforts to halt slumping sales in the UK. Daniel Obadia, European president of the Sunshine Fruits from France campaign, said French exporters needed to rethink their marketing...
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Waitrose turns up the heat for Class II
What was hailed by the national papers as a bid to sell "ugly" fruit is in fact a drive by Waitrose to give Class II fruit appeal as a cooking ingredient. Its Cooks Ingredients range is aimed at culinary use....
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Fresh Bramley gets a kick from processors
Increasing demand for Bramley apples from the processing, juice and most recently the Irish cider industry and the Magners brand is set to generate growth for English growers. Higher revenues could lead to the opportunity to plant more...
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Berberana unveils premium offering
United Wineries has added a Reserva level to its Berberana Dragon Spanish wine brand. The Reservas Privadas, which has a retail price of £5.99, is made entirely from Temperanillo grapes and has been matured for 18 months in American oak...
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Organic Pomegranate & Apple Juice
Expert's verdict...8/25?Bottled in glass with a foil covered screw cap, the label has a simple illustration designed to invoke farm shop brands. The aroma is of old apples with a slight berry smell, the juice cloudy with a dull...