All Fresh produce articles – Page 205
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Alliance meets JS needs
Five of the best known tomato growers have set up new marketing company Fresh Link Marketing to exclusively serve Sainsbury, although individually they will continue to supply other retailers. Wight Salads, the Jersey Produce Marketing...
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German wine brand Devil's Rock is being extended with the in
The wine is about to hit shelves priced at £3.99 in a bid to increase Germany's franchise beyond the Riesling grape and tap into current consumer trends. The departure follows the recent launch of a three-litre Devil's Rock wine box which is...
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Braeburn hit in a lighter NZ crop
David Shapley The first New Zealand Cox will be due in the UK the first week of April, marginally later than last year, said Worldwide Fruit chief executive Alastair Robertson. This season total apple crops are some two million cartons...
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Cauldron diversifies pâtés
Chilled vegetarian food specialist Cauldron Foods has added Sun-Dried Tomato & Basil and Mexican Bean flavours to its pâté range. General manager David Arrow said pâtés were one of the company's bestselling ranges, as the diverse flavours also...
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Red Navel for M&S
A little known variety of pigmented Navel orange has gone on sale in Marks and Spencer. The orange, called Cara Cara, is being sold in pre-packs of five fruit for £2.49. The red fleshed variety was first discovered in Venezuela some 30 years...
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Capespan claims apple balance
David Shapley The handover between the northern and southern hemisphere apple supply is not likely to spark any price wars, leading supplier Capespan has claimed. The South African season is due to get under way next week with the arrival of...
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Simply delicious
Barr Soft Drinks has introduced its Simply Clear fruit flavoured soft drink in a 250ml resealable PET bottle.The new size is aimed at capturing the lunchbox and the impulse purchase markets. It is available in four flavours,...
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Bacardi slims down
Bacardi Breezer is introducing a diet variant to its PPS range.The Diet Lemon version boasts 100 calories per bottle and half the sugar of regular Bacardi Breezers. The abv remains the same at 5.1%.Bacardi-Martini said it had...
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Juicy new Reef advert
The second of Reef's "Juicy" TV ads goes on air from next week. Part of a £9.5m spend on the brand, the execution comes ahead of a new flavour extension which is yet to be revealed. The ad highlights Reef's fruit juice content, which Coors...
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Bramley caters for new age
Ed Bedington Bramley apple growers are employing long-term tactics in this year's promotional plans. The Bramley Apple Campaign will use Bramley Apple Week, which starts on Monday, to launch two initiatives promoting the use of the fruit in...
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Stream Foods is a few months short of its third birthday, bu
The Cambridgeshire-based company's fortunes are based on a range of fruit snacks for children, developed from ideas that founder Paul Newberry picked up while on a business trip to the US. "I could see great potential for these here," he says....
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The texture of drinks to come
Britvic is aiming to put some extra fizz into the children's soft drinks market with a launch which has been three years in the making. Bidding to build on the success of Britvic's £30m-a-year Fruit Shoot kids' brand, Freekee Soda contains a...
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Asda payout for injured shopper
An Asda customer has been awarded £500,000 damages after slipping on a mushroom in its Hatfield store in July 1997.Asda said in a statement: "We are sorry about the circumstances that led to Mrs Jackson's injury. We have taken every...
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Fanta gets new flavour
Simon Mowbray Coca-Cola is bidding to push the meteoric rise of Fanta in the UK even further by introducing another new flavour. The company predicts that Zesty Berry (blackcurrant and Lemon) could even eclipse the success of recently...
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Fanta gets new flavour
Coca-Cola is bidding to push the meteoric rise of Fanta in the UK even further – by introducing another new flavour.The company predicts that Zesty Berry (blackcurrant and Lemon) could even eclipse the success of recently introduced...
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Suntina set to be up 10%
Citrus exporters are hoping for a bumper season in the UK this year. Israel's major citrus exporting group Mehadrin Tnuport Export (MTEX) is anticipating increasing by 10% its supply of Suntina easy peelers to the UK. The first fruit has arrived...
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Building on Blanc success
Leading salad brand Florette is looking to build on the success of its tie-up with top chef Raymond Blanc. Parent company Soleco is keen to forge links with other leading chefs to help develop the Florette brand. Commercial director Mark Newton...
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Capespan starts muesli
Fruit supplier Capespan is moving into the ready-to-eat breakfast cereal market with the launch of a premium muesli range featuring fruit brand names. On shelf next week, all three products boast a 50% fruit content. Fyffes' Tropical Fruit...
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Tesco revamps organic
Tesco is acting on royal advice to try and boost its organics category. The retailer is keen to promote its organic offering more aggressively and has embarked on a major redesign of its organic fruit and veg packaging. The plan developed from a...
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Fairtrade pineapples for Co-op
The world's first Fairtrade pineapples went on sale in the UK over the Christmas period. The fruit, imported by farmer-owned AgroFair UK, joins bananas and mangoes as fresh fruit that can be certified Fairtrade. In response, the Co-operative...