All Fresh produce articles – Page 203
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Animated family makes Dolmio an everyday dish
Dolmio is axing its real-life Italian brand ambassadors and replacing them with cartoon substitutes.Marketing chiefs behind the Masterfoods-owned brand have decided to take a different tack to push the top selling tomato pasta sauces, aiming...
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Fresher Brazilian papaya
Improved packaging and shipping could provide a boost for Brazilian papayas.European importers say the improvements mean the fruit will no longer be reliant on air freight, and will therefore be able to arrive in larger, cheaper...
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Hellmann’s turns on teen appeal
Unilever Bestfoods is throwing its famous Hellmann’s brand into the table sauces market in a bid to attract younger users.It means the brand, which has a faithful following among ABC1 adults for its iconic mayonnaise and salad dressings,...
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Apples set to scorch in the heat
Soaring temperatures are likely to have a significant impact on European apples and pears.While the EU apple crop is only currently forecast to be 3% down on last year, the 6,947,000 estimate at Prognosfruit may face substantial revision....
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Young is Sundora chief exec
Dried fruit and nut supplier Sundora Foods has appointed Tryton Foods MD Brian Young to the new post of chief executive to help build brands such as Fruit Fantasy, Oatiz and Naturally Organic.Young heads a management team that includes...
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Mister Potato Head
Few brand icons have had as much impact on the products they peddle as Gary Lineker. Simon Mowbray interrupts this national hero’s busy schedule to talk about his life as one of the UK’s most successful brand ambassadorsHe’s had...
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Polka fuel for raspberry hunger
David ShapleyA new, autumn-fruiting Polish-bred raspberry called Polka is taking the UK industry by storm. It was launched at the trade show Fruit Focus in Kent last week. Rupert Hargreaves, commercial director of Hargreaves Plants,...
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spudz sub-brand
Quaker is swelling the ranks of its successful Snack-a-Jacks range with a new sub-brand of potato and rice-based offerings called Spudz. n Rolling out next month, the new lines will be supported by a £5m marketing...
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Asda digs Scottish spuds
Asda has seen sales of locally sourced potatoes double this year at its stores in Scotland.The ‘Ayrshire’ potatoes are clearly labelled with the Scottish flag and actively promoted in the store. Local sourcing manager at Asda Karen...
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Early Discovery boosts UK start
David Shapley UK supermarkets are set to make a major effort to push English apple sales using more promotional activities, according to Adrian Barlow, chief executive of English and Apples and Pears.“We are really encouraged by the...
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Snack-a-Jacks spinoff
Quaker is adding a Spudz range to its Snack-a-Jacks portfolio in a bid to expand the brand’s appeal to men and children.The potato and rice-based products, which roll out from the beginning of next month, will be backed by a £5m marketing...
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Sensations go nutty
Walkers is adding peanuts to its Sensations portfolio as part of a long-term strategy for the brand.The three Nut Cluster varieties – Chilli Spice, Sour Cream and Onion and Cool Tomato Salsa – come in pots and will be on shelf from September...
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SA Fairtrade fruit on way
The first Fairtrade citrus and apples from South Africa are set to hit retailers’ shelves.The fruit is the first to be supplied under the Capespan Foundation’s Thandi Initiative that supports fruit from ‘Empowerment Farms’ and will be...
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JS sets out top fruit ambitions
Sainsbury is aiming to take the top spot from Tesco when it comes to English top fruit. Marcus Hoggarth, senior buyer for apples and pears, said the multiple was aiming for significant growth: "I'd like to see us stuff Tesco and get the number one...
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Cirio gets more time to consider bankruptcy
Cirio, the troubled Italian canned food and tomato sauce maker, has been granted extra time by a Rome court – until September 17 – to decide whether to declare itself bankrupt. Cirio defaulted on a bond of 150m euros last November and was...
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New Reef flavour
Coors Brewers has added a new pear and grape flavour to its bottled alcoholic fruit juice range Reef to hit the shelves at the end of July. The new flavour follows the launch of a blackcurrant and raspberry flavoured Reef, six months ago....
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Sainsbury's customers can now use the internet to trace all
It has extended the scheme across all UK organic produce and some imports following the success of a 10-month trial on organic potatoes. Other fresh organic products including meat and dairy will be added in the future. Farmers taking part provide...
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Squidgers come in wake of Winders
Mary Carmichael Kellogg is adding three crushed fruit-based products called Screamin' Fruit Squidgers to its snack portfolio. The launch continues Kellogg's strategy to stretch its brand beyond its usual breakfast cereal territory. It follows the...
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Year-round continuity
A leading potato packer has managed to ensure year-round UK supply for main crop potatoes. Tesco supplier Branston potatoes has already begun lifting Marfona three weeks earlier than usual thanks to improved techniques. Field director David Nelson...
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Cool debut for Fimbles
Children's TV stars Fimbles are set to make their debut in the chiller cabinet on a new range of Fruit Finders from Yoplait Dairy Crest. The pots of fromage frais have fruit purée centres and are aimed at the two to four-year-olds that form the...