All Fresh produce articles – Page 211
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News
Bulmers adds ice to Zolensky
Bulmers' contender in the premium packaged spirit market, Zolensky, has been given a makeover as part of a plan to extend distribution. The brand is a vodka-based lemon drink which borrows imagery from Russian vodkas. Part of the revamp includes...
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Tesco veg margins extortionate'
Sir; The prices charged for fresh vegetables at Tesco in Mickleover, Derby, are extortionate. For instance, the potatoes which I bought cost me £1.79 a kilo. According to the label they were Maris Piper. This equates to a price of £1,790 a tonne...
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Suppliers: Baxters: Even more in a pickle
The Baxters Group of Food Companies will continue on the expansion trail following this week's purchase of Garner's Foods' pickles, chutneys and salad dressings business. Audrey Baxter, chairman and chief executive of Baxters, said: "This is...
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Lemons from Mt Vesuvius
Specialist drinks supplier Malcolm Cowen has added Limoncetta di Sorrento to its portfolio. This is a lemon liqueur produced from Ovali lemons grown on the Sorrento peninsula of the Campania region of Italy. These have a protected status of their...
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The Grocer focus on Scotland: fresh produce
Scotland's ground force digs for victory Scotland is a major supplier of soft fruit, and when it comes to veg shoppers like convenience says David Shapley At this time of the year Scottish soft fruit growers are busy men. The sector, valued by the...
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CWS: Citrus hits the Jackpot
More than 1,200 Co-op stores are participating in a summer citrus Juice Jackpot promotion during three weeks starting on August 4. It will feature a quarter of a million mandarin, clementine, orange and lemon prepacks with a fruit jackpot machine...
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Glasshouse takeover: Humber buys VHB
The UK's largest cucumber grower Humber Growers has acquired Van Heyningen Bros which occupies a similar position in the tomato industry. To be known as Humber VHB, the larger company will market 20 million cartons of salads and herbs from 450...
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Apples: Cape apple market buoyant
Sales of South African Granny Smith and Golden Delicious will be substantially up on last year predicts Martin Dunnett, Capesan's marketing director. With the Golden season about 70% completed, Dunnett is still anticipating around a half a million...
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Maoam gets £1m launch
Haribo is sticking £1m behind the UK launch of soft chew brand Maoam which the company claims generates sales of £50m a year in Europe. First for the UK is Stripes, a flat chew strip in five fruit flavours. It comes in family sized bags packed 12...
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California grape: UK demand doubles
Supermarket demand for California grapes has doubled exports in the past decade and pushed UK sales to sixth position in the state's export table. Last year more than 1.2 million 21lb cartons were shipped, realising $24m. Programme continuity is...
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Collar competition for Arbor Mist
As part of the £4m brand support programme for Arbor Mist Matthew Clark is introducing a consumer competition. The wine and fruit flavoured drink is being supported by a national press campaign and will now have the benefit of a neck collar...
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Apple keeps VK drinkers sweet
In order to maintain interest in its VK Vodka Kick range GBL has added an apple version. The brand made its name in the on-trade but has been picked up by the major players in the take home market. It is listed by Safeway and Somerfield and ...
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Brandwatch profile: yogurt
Top 15 brands advertised by media £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Total 17,133 ...
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New varieties: Sundowner makeover
Sundowner, a new red apple bred by Australian scientists, is being given a makeover to give it a high profile with consumers between now and October. Approximately 100,000 cartons of fruit grown Down Under and in South Africa will be marketed in the…
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Sidekick gets Orange
A new flavour is being added to Bulmers' shots range Sidekick in time to make the most of the brand's £2m TV advertising campaign in July. Orange will join Sour Apple, Grapefruit, Vanilla and Cranberry in the collection. Marketing manager Chris...
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ENGLISH POTATOES: Serving up Marfona
Fruit and vegetables lend themselves to cross-promotions in many ways. As far back as the 1960s Cow and Gate linked longlife cream with Geest bananas. More recent examples are salad dressings in the prepacked salad range. Another route is coupons...
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Balla-Balla for Haribo range
Haribo is swelling the ranks of its countline gums and jellies with the launch of Balla-Balla a long 5p jelly sweet with a creamy fruit centre. The launch is part of Haribo's £3.75m investment in marketing and npd this year. Available in three...
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Milk's going Splish Splash Splosh
Staple Dairy Products is expanding its portfolio of mainstream brands with the launch of three Splish Splash Splosh flavoured milk drinks. The screw-capped 500ml bottles come in three variants chocolate, strawberry and banana. All are made with...
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Things go sour for Skittles
Mars Confectionery is adding more flavours to the Skittles portfolio with the launch of Skittles Sours. The five new flavours in the Sours bag are pineapple, mandarin, raspberry, apple and cherry and will be available from next month. Mars plans...
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Tropicana targets impulse sector as its single serve range g
Fruit juice specialist Tropicana is targeting its relaunched single serve range at the impulse sector this month. A £1m campaign includes outdoor advertising in the London area throughout July and August, as well as radio, on-pack promotions in...