All Fresh produce articles – Page 217
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News
Apples: Cape apple market buoyant
Sales of South African Granny Smith and Golden Delicious will be substantially up on last year predicts Martin Dunnett, Capesan's marketing director. With the Golden season about 70% completed, Dunnett is still anticipating around a half a million...
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Maoam gets £1m launch
Haribo is sticking £1m behind the UK launch of soft chew brand Maoam which the company claims generates sales of £50m a year in Europe. First for the UK is Stripes, a flat chew strip in five fruit flavours. It comes in family sized bags packed 12...
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California grape: UK demand doubles
Supermarket demand for California grapes has doubled exports in the past decade and pushed UK sales to sixth position in the state's export table. Last year more than 1.2 million 21lb cartons were shipped, realising $24m. Programme continuity is...
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Collar competition for Arbor Mist
As part of the £4m brand support programme for Arbor Mist Matthew Clark is introducing a consumer competition. The wine and fruit flavoured drink is being supported by a national press campaign and will now have the benefit of a neck collar...
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Apple keeps VK drinkers sweet
In order to maintain interest in its VK Vodka Kick range GBL has added an apple version. The brand made its name in the on-trade but has been picked up by the major players in the take home market. It is listed by Safeway and Somerfield and ...
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Brandwatch profile: yogurt
Top 15 brands advertised by media £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Total 17,133 ...
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New varieties: Sundowner makeover
Sundowner, a new red apple bred by Australian scientists, is being given a makeover to give it a high profile with consumers between now and October. Approximately 100,000 cartons of fruit grown Down Under and in South Africa will be marketed in the…
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Sidekick gets Orange
A new flavour is being added to Bulmers' shots range Sidekick in time to make the most of the brand's £2m TV advertising campaign in July. Orange will join Sour Apple, Grapefruit, Vanilla and Cranberry in the collection. Marketing manager Chris...
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ENGLISH POTATOES: Serving up Marfona
Fruit and vegetables lend themselves to cross-promotions in many ways. As far back as the 1960s Cow and Gate linked longlife cream with Geest bananas. More recent examples are salad dressings in the prepacked salad range. Another route is coupons...
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Balla-Balla for Haribo range
Haribo is swelling the ranks of its countline gums and jellies with the launch of Balla-Balla a long 5p jelly sweet with a creamy fruit centre. The launch is part of Haribo's £3.75m investment in marketing and npd this year. Available in three...
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Milk's going Splish Splash Splosh
Staple Dairy Products is expanding its portfolio of mainstream brands with the launch of three Splish Splash Splosh flavoured milk drinks. The screw-capped 500ml bottles come in three variants chocolate, strawberry and banana. All are made with...
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Things go sour for Skittles
Mars Confectionery is adding more flavours to the Skittles portfolio with the launch of Skittles Sours. The five new flavours in the Sours bag are pineapple, mandarin, raspberry, apple and cherry and will be available from next month. Mars plans...
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Tropicana targets impulse sector as its single serve range g
Fruit juice specialist Tropicana is targeting its relaunched single serve range at the impulse sector this month. A £1m campaign includes outdoor advertising in the London area throughout July and August, as well as radio, on-pack promotions in...
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Multiples: Waitrose puts puts faces to fruit on PoS
Waitrose is featuring its English growers in store for the first time on point of sale material to emphasise quality, seasonality and the close relationship which they have built up. Strawberry producers Harry Hall of Hall Hunter, Wokingham, and...
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Exotics: Mania for mangoes
Sainsbury and Safeway have already given their support to a Mango Week from August 17-27 to coincide with the peak arrivals from Puerto Rico and Israel. Sant Mehta, chairman of the UK's largest supplier Minor Weir & Willis, aims to create an...
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PEOPLE MOVES IN BRIEF
Fruit juice brand Tropicana has appointed two new members to its channel marketing team. Roisin O'Shea, previously at Gallaher, is the new category development manager, grocery. Louise Jobson joins as category development manager for the convenience...
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Tasting panel: ARBOR MIST
From Matthew Clark. A blend of lightly sparkling wine and fruit flavours which has gone down well in the US Abv: 5.5% Price: £2.99 TARGET CONSUMER Melinda Chandler, 33, promotions manager, publishing, London This couldn't sound more like a...
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Fruit technology: Mature approach
Sinclair International, best known for its fruit labelling systems, is making substantial progress developing its IQ Firmness Tester. It reports increasing interest from supermarkets keen to develop Ripe and Ready packs, and three machines are...
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Avocados: Andalucian growers go down the organic route
South Africa selling a record proportion of fruit in ripe and ready to eat packs Increasing numbers of Spanish growers in Andalucia are converting avocado Hass, Fuerte, Bacon and Reed varieties to organic production to meet UK supermarket demands....
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Retail Price Index: Fruit 'n' veg hit inflation
Food price inflation surged to 5.3% in the 12 months to mid-May, up from 3.7% in April. The government's latest RPI figures also showed the headline rate for all items rising from 1.8% to 2.1%. The main reason was a 24.5% upturn in seasonal food....