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All Fresh produce articles – Page 219
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News
BANANAS: Windwards take on selling role
Geest name will eventually disappear as a brand Windward Isles banana growers will be selling their own fruit through a new directly controlled sales office from January 1, as part of sweeping changes announced this week. The office will trade as...
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APPLE BRANDING: Pink Lady price holds up
Pink Lady producers who are members of an international alliance that aims to maintain a premium price for the variety are pleased that retail price levels have been holding during the transition from summer to autumn supplies. "The Australian...
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Citrus: The allure of the Algarve
The Portuguese citrus industry has taken its first steps to explore the export potential of the UK. Growers have been fortified by EU certification that has recognised the superior quality of citrus fruit grown in the Algarve. Dr Jose Vitorino,...
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T&T uses Popstars to target teens
Drinks manufacturer T&T is to use new teen TV docusoap Popstars as a platform for the launch of its range of fruit based soft drinks. It wants to "catapult the brand into the everyday drinking repertoire of the ever fickle teen market" with the...
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ONIONS: Holus looks to wider horizons
Specialist onion importer/ exporter and distributor The Holus Bureau, which last year sold £17m worth of bulbs from its offices near Ely, Cambs, is branching out to embrace other crops. It has set up a two way office in Antwerp and will launch a...
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Tooty Frootie beauties
Nestlé Rowntree is to relaunch its Tooty Frooties fruit flavoured chewy sweets in the week before Christmas. The new sweets have separately flavoured centres, to make the taste sharper and longer lasting. Nestlé Rowntree went back to the drawing...
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Boosting consumption: Grey areas over free fruit plan
Logistics still pose a big question The mechanics of giving free fruit to schools are still undecided following the launch of a pilot scheme by health minister Yvette Cooper. It has not yet been specified which suppliers will be involved, or...
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Cooking apples: Backing Bramleys
Bramley apple sales have been given a boost by early support from multiples reported Ian Mitchell, campaign chairman. Sales in Waitrose have risen by 35% in volume, while value has risen by 30% since the autumn promotion began. Sainsbury has set...
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DUTCH apple growers under pressure
Dutch apple growers have been warned that 50% of them could go out of business in the next five years unless prices improve. Cees de Jongh, chairman of the fruit sector of the farmers union, claimed they were already making a loss of between 8p/9p...
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Worldwide fruit: Growers agree NZ tie up
Ability to be on the inside of planning other origin supply can be of high benefit' The chief of a new joint marketing venture Worldwide Fruit has reassured UK grower members that they will not be disadvantaged. The link up between English top...
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Potatoes: New tactics for new sales
Sixty stores already committed to quality and presentation scheme with growers Growers, their wives and prepackers are being recruited by the British Potato Council to adopt a local supermarket and liaise with retail managers on quality and...
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Marketing: Kids' business
Kellogg Canada's Apple Jacks breakfast cereal has been marketed for children by children: Helen Gregory reports Kellogg Canada is certain that kids will like their relaunched breakfast cereal Apple Jacks, because kids themselves have relaunched...
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It's the reel thing as kids are bowled fruit that's more fun
A raft of product launches under new brand Fruit Bowl aims to make the fruit snacking category more appealing to children. Norfolk based company Stream Foods has been developing products over the past year around the theme of "fruit made more fun...
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Potatoes: ASDA BOOSTS SHARE OF THE MARKET
Asda is now selling traditionally higher priced new potatoes at the same price as old ware, making it unique among multiples which still try to use a retail ticket to make a point of difference. "Taylor Nelson Sofres research shows that it has...
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BEW recalls potato products
Birds Eye Wall's has recalled some of its Potato Product range after a contamination scare. The products could contain metal fragments because of a machine malfunction during the production process. Birds Eye recommended retailers take all...
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Apples: Something special from Pomanjou
One of France's largest and best known grower exporters Pomanjou has launched a new dessert apple called Honey Crunch to coincide with its 40th anniversary. The green red apple which turns yellow is a cross between Honey Gold and Macoun. It was...
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Canned fruit: South African pack faces slack market
Despite smaller stone fruit crops in South Africa, UK buyers are not expecting prices to move upwards when the pack is under way. "There's so much Greek product already in the system that no-one's going to make any more than current levels," said...
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Guide To
The Grocer Guide to soft drinks, an advertising supplement
Pago Fruit Juices UK Ltd Jakob House 6 Alfred Court Saxon Business Park Stoke Prior, Bromsgrove Worcester B60 4AD Tel: 01527 835111 Fax: 01527 835725 KEY CONTACTS Country manager Tony Harwood KEY BRANDS - ...
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International alliances: Northcourt in link with Enza
English top fruit cooperative Northcourt Group has formed a joint marketing venture with Enzafruit Worldwide in which English growers will be involved in selling NZ apples for the first time. The new venture will be called Worldwide Fruit and...
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ASA: CLAIM FOR ACTIMEL REJECTED
The Advertising Standards Authority has upheld a complaint from the Fruit and Vegetable Information Bureau that a magazine ad for Danone's probiotic yogurt Actimel was misleading. The ad showed Actimel next to an apple and asked Which is more...