Consumers are being offered the chance to win free milk for a year, courtesy of a new on-pack campaign by Cereal Partners.
The ‘Win a Cow’ promotion, created to “celebrate the partnership” between milk and cereal, started this week and is running across 11 Nestlé cereal brands. Shoppers will be given 84 chances to win a year’s supply of milk - one for every day the campaign is running. An additional 250,000 pints are up for grabs as ‘runner-up’ prizes.
Cereal Partners said it had not partnered with any particular milk processor for the promotion. Winners would be given coupons, which could be redeemed against any refrigerated milk in any retailer, a spokeswoman added.