Ladies in Pigs has revamped its website and embarked on a drive to find new sponsors.

The group, established in 1991, works to promote the British pig industry and raise awareness of Red Tractor pork, bacon, ham and sausages.

It is offering corporate sponsorship packages from £100 a year. “Our membership is open to anyone with a passion for quality pork and a little spare time,” said LiPs chairwoman Sue Woodall.